"Satan" at Michigan
Before York Moore became one of the most effective communicators on TikTok, he was an angry atheist at the University of Michigan. His friends called him "Satan" — not as a joke, but because his hostility toward religion was so consistent and so vocal that the nickname stuck. He wasn't indifferent to faith; he actively opposed it.
The journey from that identity to his current one — a man who has seen over 220,000 people make decisions for Christ through TikTok alone — is one of the most unlikely turnarounds in modern media.
The Platform No One Expected
Moore found faith through his own journey away from anger, and eventually became an evangelist with InterVarsity Christian Fellowship. But it was his decision to take his message to TikTok that changed the scale of what was possible.
TikTok, with its algorithm-driven content delivery, does something no church, conference, or crusade can do: it puts content in front of people who didn't go looking for it. Moore understood this instinctively. His videos aren't polished religious productions. They're direct, warm, conversational, and designed for a generation that can smell inauthenticity from three scrolls away.
630K and Counting
With over 630,000 followers, Moore's TikTok account has become one of the largest faith-based platforms on the app. But the numbers that matter aren't the follower count — they're the documented decisions. More than 220,000 people have reported making a commitment to faith through his content.
That's more than most physical crusades in history. Billy Graham's 1957 broadcast reached 96 million and saw 65,000 decisions. Moore, on a platform many churches still dismiss as frivolous, has seen three times that number respond.
The Method
Moore's approach is strategic. He uses the same techniques any successful TikTok creator uses — hooks, pacing, visual engagement — but the content is unapologetically spiritual. He doesn't water it down for the algorithm. He also doesn't make it weird. The result is content that meets people exactly where they already are: on their phones, during a scroll break, in a moment when they're open to something unexpected.
What This Means for You
York Moore went from being called "Satan" at university to reaching 220,000 people for Christ on an app most churches ignore. The platform doesn't matter — the honesty does. Whatever tool is in your hand right now, it has more potential than you think.