Do Won Chang, founder of Forever 21, embodies a story of perseverance, faith, and success. Born on March 20, 1954, in Seoul, South Korea, Chang grew up in a modest household, learning the value of hard work early in life. In 1981, seeking better opportunities, he and his wife Jin Sook immigrated to Los Angeles, California, with little money and limited English. Chang took on multiple jobs, working tirelessly as a janitor, gas station attendant, and barista. His determination was fueled by observing that the wealthiest individuals he encountered were in the fashion industry.
God Provided Business Idea Prayer
In a remarkable turn of events, Jin Sook felt God's guidance during a moment of prayer atop a mountain, leading them to open a clothing store. In 1984, with $11,000 in savings, they launched Fashion 21 in Los Angeles, targeting the Korean-American community. To their amazement, the store's sales skyrocketed from $35,000 to $700,000 in the first year. This success marked the beginning of what would become the global phenomenon known as Forever 21.
Christian Business Success Story
The Changs, devout Christians, firmly believe that their faith has been central to their journey. Forever 21's shopping bags featuring John 3:16 are a testament to their commitment to sharing their beliefs. Chang once expressed, 'Forever 21 gives hope and inspiration to people who come here with almost nothing, much like I did, and that is a reward that humbles me.'
Faith Through Business Challenges
Despite facing significant challenges, including the 2009 recession and a bankruptcy filing in 2019, the Changs remained steadfast in their faith and commitment to their business and community. Their story is a testament to the power of faith and hard work in overcoming adversity. Through philanthropy and missions, the Changs continue to give back, using their success to inspire and support others.