Early Life and Business Success
Born on September 16, 1875, near Hamilton, Missouri, James Cash Penney Jr. was deeply influenced by his father's teachings as a Baptist minister. These teachings, centered around the Golden Rule, laid the foundation for Penney's future business endeavors. After working various jobs, Penney opened his first Golden Rule store in Kemmerer, Wyoming, on April 14, 1902. His business acumen was evident as the chain expanded rapidly, but his personal life was marked by tragedy, including the death of his first wife, Berta, in 1910.
Great Depression Financial Crisis
The Great Depression struck hard, nearly wiping out Penney's personal wealth. This financial ruin led him to the Battle Creek Sanitarium in Michigan, where he experienced an encounter with God that changed his life. Hearing the hymn 'God Will Take Care of You,' Penney felt a profound sense of divine presence. As he described it, 'I felt I was passing out of darkness into light.' This spiritual awakening brought him peace and renewed purpose.
Golden Rule Christian Business Transformation
Penney's transformation was profound. Previously focused on ethical business practices, he now sought to integrate his faith into all aspects of his life. He said, 'The Golden Rule finds no limit of application in business,' and this conviction permeated his company culture, emphasizing service and fairness. He believed that 'it is the service we are not obliged to give that people value most.'
Faith Through Financial Setbacks
Despite financial setbacks, Penney's faith provided resilience. He expressed gratitude for challenges, stating, 'I am grateful for all of my problems. After each one was overcome, I became stronger.' His journey from crisis to spiritual renewal is a testament to how God transformed him. Penney's legacy continues, reflecting a life where faith and business were intertwined, all to the glory of Jesus.